Buying gifts online is quickly becoming one of the most popular way of shopping for most Australians.
The figure sits at 73% of all Australian households that shop online. And it’s not surprising that the figure rises the closer we get to Christmas.
In fact, during 2019, growth in online spending continued and now sits at 10.5% of total retail spend.
There are a few different reasons as to why, which we find interesting here at The Wholesome Gift Box because of course, our product is perfectly suited to those who are shopping for gift boxes online.
Buying gift boxes online is perfect for those who are time-poor
Yep, good old time management takes a hit here – but of course, as online consumers, we’re all winners!
If you’re looking for a gift that needs to be delivered quickly either to yourself or to the recipient, then same-day delivery service is a must.
A number of online businesses also go so far as to allow consumers to select a date and time for delivery to make it even more predictable for the recipients. Admittedly, this can take the joy away from a perfectly timed unexpected gift box, but sometimes that is unavoidable in these days of hurrying to the next appointment.
It’s not only the speed at which gifts get delivered that is important to consumers, it’s also the ability to shop at all hours of the day (or night).
Because let’s face it, who wouldn’t rather buy from the comfort of their own home, than have to battle traffic or crowds – or waste all that time trying to find a car park!
The downside that some online businesses find with providing fast shipping options is that the cost needs to be consumed by the buyer.
We’re happy to say that isn’t an issue here at The Wholesome Gift Box – we offer free shipping on all parcels, with same-day shipping on orders placed before 12 noon.
We’re pretty proud to be able to offer this to our customers.
Searching for gift boxes online is becoming easier
With the demand for online shopping increasing comes the supply of many options. Sometimes too many!
Of course, the e-commerce market is no different than most and it is becoming a saturated arena with a lot of options vying for customer attention.
Most obviously are the international businesses offering very cheap products with almost zero shipping costs. These products may be delivered quickly, but it’s often at the expense of the quality of the product or its shelf-life.
It’s important to us that we stand out from the crowd to make it easier for our loyal customers to not only find us but to then choose us.
One of our points of difference lies in the fact that we only partner with eco-friendly Australian-based businesses.
That means that we seek out businesses who share our ethos of living healthy, natural, and environmentally-friendly lifestyles. And those who offer products that complement that lifestyle.
When we decide to partner with a new supplier, we discuss all aspects of the business, including product ingredients, the manufacturing process, and of course the packaging inclusions.
It’s not just what’s on the inside that matters to us!
We also make sure that the businesses are local so that we are supporting other Australian businesses and keeping profits onshore or in fair trade industries.
View our full range of pre-designed online gift boxes on our store.
Variety of online gift boxes is important
When consumers find a product online that resonates with them, and they have a good online shopping experience, they tend to return time and time again.
This is quite similar to the process of mainstream shopping – think about your favourite brands or stores and when you visit them. We are all creatures of habit and we tend to stick with what we know.
It’s no different when we shop online.
So when our customers visit our online store, we want to ensure that we are providing not only quality products but a variety of online gift boxes that meet their needs.
To this end, we work to make your online shopping experience enjoyable by categorising products to make them easier to find, select, and then buy.
We also offer our products for individual purchase and allow customers to create their own gift boxes so that they can customise the pairing of products.
Our product range is also wider than only health and beauty products; we also offer homewares, mugs and reusable cups, candles and scents and delectable chocolates and teas that truly complete our wholesome gift boxes.
Completing the online shopping experience
Happy customers tend to talk about their online shopping experience.
The rising trend for online businesses is to ask for feedback and for customers to share their happy experiences.
This is a leap for many small businesses because it’s how they can stand out against big brands in their market.
If you are happy with any business that you’ve bought from online, then please spread that good news far and wide and tag the business as you go.
A simple star rating and some kind words on Google go a long way!
Happy shopping, online shopper!
